Our Story
In 2021, Dayana and Alejandra crossed paths on a shared project, unaware that this encounter would spark a transformative journey for countless entrepreneurs.
As they collaborated, their discussions went beyond business, diving into challenges, goals, and invaluable resources. They realized that the road to success, often lonely, didn’t have to be. Their bond highlighted the immense value of community among business owners—a place where dreams could be nurtured and obstacles overcome together.
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Fueled by this revelation, Embolden was born.
Embolden is more than an organization; it’s a testament to the power of unity and collaboration. It inspires every entrepreneur to chase their dreams, overcome obstacles, and unlock their true potential.
Meet Our Founders
Alejandra Valdez
Co-Founder
Alejandra is a true leader and change-maker in business. With 10+ years of management and leadership experience, Alejandra believes that building genuine relationships is key to success. She has dedicated her career to changing the status quo for underrepresented groups in business.
She is the powerhouse behind Viva Fit Kitchen, a company who is on a mission to build healthier communities through nutritional latin meals and education.
With her experience in business, corporate to small, she is passionate about helping you with business strategy and igniting the leader within you to build the life you have always dreamed of!
Dayana Hurtado
Co-Founder
Dayana Hurtado is the dynamic force behind our mission. She's the owner of Supera Designs, a web design and branding agency. Self-taught and detail-oriented, Dayana excels in crafting compelling online presences. Supera Designs offers comprehensive branding and web design services for businesses of all sizes.
Dayana's passion lies in empowering women and minority-owned businesses to thrive in competitive markets. Beyond business, Dayana's true calling is unlocking individual potential. As your biggest cheerleader, she's on a mission to help entrepreneurs build wealth and achieve financial freedom.